B2B Marketing Executive · Keynote Speaker · Author
Mark Tack.
Rebuilding marketing at moments that matter.
I've spent my career building and leading marketing for enterprise software companies. When a company outgrows its story, I help rebuild the marketing around what's true, and turn that story back into growth.
About
Marketing leader. Speaker. Author.
I'm a B2B marketing executive who has spent two decades building brands, demand engines, and data-driven marketing organizations for enterprise software companies. My work sits where story and systems meet: the narrative a company tells, and the data that proves it.
That work became a book, Marketing Rebuilt, and a growing set of frameworks I share on stages, in workshops, and in conversation with the people doing the rebuilding.
Off the clock, I'm in Iowa with my family, usually with a fishing rod in hand and a fishing story I probably shouldn't repeat.
- Keynote speaker, CDP World
- Live interview at the Nasdaq MarketSite
- Guest on The Agile Brand podcast
- Featured in VentureBeat and MarTech Zone
Where I Help
The company has outgrown its story
When the product, the data, and the ambition move faster than the marketing, I help teams rebuild in four ways.
- 01
Rebuild the story
Positioning, messaging, and go-to-market for companies whose ambitions have outgrown their narrative.
- 02
Turn data into growth
Customer data, AI, and personalization programs that make marketing measurable and personal again.
- 03
Lead through change
Change management and operating cadence for marketing teams adopting new technology.
- 04
Keynotes and training
Bring the Marketing Rebuilt frameworks to your event, leadership team, or workshop.
The Book
Marketing Rebuilt
A career of rebuilds, written down: how to realign a marketing organization when the company has outgrown its story, and how to lead that change with data and AI instead of slogans.
Launching Q4 2026
Selected Appearances
Stages, interviews, and bylines
Contact
Let's talk.
The fastest way to reach me is LinkedIn. If you're here for the book or the consulting work, start at Marketing Rebuilt.